Business Studies Pupils Gain Insight into Exeter Chiefs
Towards the end of the Summer Term, our Lower Sixth business studies pupils travelled to Sandy Park, Exeter, home of the Exeter Chiefs.
The pupils started the day listening to a talk from Lisa Duncan, Head of Marketing and Sales. Lisa discussed the key aspects of Exeter Chiefs as a business, and also touched on the future strategies for Sandy Park.
Making clear links to their coursework, our pupils were armed with a wealth of information and examples they could apply in their exams – specifically sources of finance for expansion as well as the objectives of a business as a whole.
Following on from this, Kai Hortsmann, former player turned corporate salesperson for the Chiefs, spoke to the group on the main areas of sponsorship and corporate sales, underlining the significance of business-to-business marketing alongside the importance of securing sponsors for the rugby club.
After a short break the pupils enjoyed a tour around both the stadium and Sandy Park.
Communications and Media Manager, Mark Stevens then summarised why social media plays such a big part of their marketing scheme and how this is managed. He commented how imperative it is to maintain a positive brand image.
Lastly, Flo Eggins, Marketing Executive, added to Lisa’s talk on the importance of using a SWOT analysis to increase sales and identify weaknesses.
Commenting on this visit, Head of Business Studies at King’s, Tim Jordan said:
“This was a fantastic opportunity for our pupils to gain first-hand experience of not one, but two businesses – Exeter Chiefs and also Sandy Park Ltd, which is the separate conference and hospitality business. Our hosts did a brilliant job of making the content relevant to our pupils and this led to a wealth of questions throughout the day. We are very grateful to Lisa Duncan and her team for being so generous with their time.”
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