​You’re Hired! Third Form Design Mobile Apps in Apprentice-style Activity

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As part of Activities Week, Third Form pupils were given a taste of the Lord Sugar lifestyle as they went head-to-head in an Apprentice-inspired workshop.

The TRC (Thinking, Research and Communication) activity, based on a task similar to that seen on the hit BBC show, saw pupils work in teams to design, brand, market and present to a potential investor their idea for an app for teenagers.

Within just two days, the young entrepreneurs were required to create a brand, design their app, undertake market research and produce the artwork, before making a 30-second advert that would sell their final product.

Throughout the week, the pupils attended a number of lectures and seminars to discuss their findings and to learn about business.

This included presentations on business development by Head of Business, Liz Gregory, marketing and branding by Head of Digital Communications, Steve King, and on making a corporate presentation by our very own ‘Alan Sugar’, Director of Development, Julian Mack.

Julian is the founder and former CEO of Threshold Sports, a company that delivers corporate challenges to clients. He was the driving force behind their ‘More Is In You’ campaign and is a great example of a successful businessman.

Taking his advice, the groups gave 5-minute sales pitches to the board, before the final prizes were awarded.

There were some very inventive ideas proposed, including UniMatch, an app designed to find your perfect university and course, and iGlobe, an app that creates bespoke hospitality packages for music festivals and events.

However, this year’s winners were Bloom with their highly inventive personal shopper app, which recommended clothing solutions for users based on their preferences, sizing and previous purchases.

Deputy Head Academic, Jonty Lawford, who chaired the panel, said: “Those of us watching and judging were hugely impressed with the professionalism, detail and confidence of the presentations; the thought that had gone into some of the branding, the technical quality of the videos and the outstanding range of ideas.”

He added: “The week was a tremendous success and it was wonderful to see all of the pupils working so productively and imaginatively with each other.”

Julian Mack added: “It is a tricky thing indeed to stand up and present fluidly in front of an audience of peers. I was bowled over by the Third Form’s composure, professionalism and the quality of their business plan copywriting.”

“If I had the fictional £100k in my pocket, I would have invested in at least four of the ideas. It seems we also have a stable of adept film makers judging by the creativity and entertainment value of the 30-second adverts. Well done to all.”

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