6 September 2019, 2.00pm
Tom Kay founded Finisterre from a shared flat, on a dial-up modem. He's been on a genuine adventure since. He talks shipping forecasts, shared visions and sticking to your true North - even when the seas turn rough.
I’m proud that my love of the sea, passed down from my parents, it runs through Finisterre, the brand I started in 2003; born from the need to make innovative produce for hardy British surfers and the life we lead.
At the same time, I wanted to push innovation and product development in an industry that I felt was lacking. So I set about building a brand that would address this need, making innovative products built for purpose that would last. I wanted the brand to be committed to a better way of manufacturing, both in the fabrics we use and the manufacturers we choose to work with, seeking alternatives to what has gone before wherever possible. Then share this with our customers through an honest and open brand narrative.
So it began. With little business history or design experience I built an innovative fleece, telling my story through a three-page website from a flat above a surf shop. Waterproof and windproof, made in Devon, this product was designed to warm cold souls fresh from the sea.
Since these early days, and supported by those who have jumped on board, the brand and product has reached far and wide. Yet from our cliff top workshop, we stay true to our original design ethos of functionality and sustainability, remaining committed to product, environment and people.